// THE TLG8 TOUR
To support a line of branded tailgate gear called TLG8, we developed a massive integrated multi-platform campaign and created a five-game college football tour where we travel the country in search of the best tailgates. The TLG8 Tour.
Using banner ads, social media, radio commercials and a giant booth at these five tour stops, we drove people to to learn more about the brand and vote on their favorite tailgaters. We even created a Tailgating Constitution (http://www.tlg8gear.com/the-tailgate-code) in order help fellow tailgaters avoid the perils of tailgating.
// PATRICK WILLIS OF FOOTBALL HELMETS
Rawlings football helmets have been called "the Patrick Willis of football helmets!" What are some of the other "Patrick Willises of the World".
Rawlings introduces San Francisco 49ers All-Pro Linebacker Patrick Willis as the newest member of it's Pro Advisory Staff and the face of it's 2014 marketing iniatives.
// ST. LOUIS CARDINALS GAME BALL RELAY
Anyone who lives in St. Louis knows that the Cardinals home opener is celebrated each year by thousands of fans filling downtown St. Louis and Busch Stadium in a sea of red. However, not everyone can get tickets for the much anticipated kickoff to the baseball season, so Matt Holliday and the team at Cardinal Glennon created something to celebrate the hours leading up to game time – Game Ball Relay (GBR13).
GBR14 kicked off the Cardinals home opener with a 150 person relay team carrying the official home opener ball on a 26 mile journey from Rawlings' headquarters through the streets of St. Louis. From there it will make its final leg into Busch Stadium to do a lap around the field with 2005 NL Cy Young Award winner, Chris Carpenter and a child patient.
// RAWLINGS COACH OF THE YEAR AWARD
The Rawlings Football Coach of the Year Award was created in association with American Football Monthly in 2013 in an effort to strengthen Rawlings position as an elite and relevant brand in the football market and recognize the coaching elite.
The annual award honors the 12 best football coaches across the college and high school ranks. Florida State's Jimbo Fisher was the inaugural FBS winner and was presented with the stunning new award on the field prior to the Seminoles' 2014 homer opener.
// PHILADELPHIA EAGLES FLIGHT NIGHT
Served as an extension to the TLG8 Tour. Partnered with the NFL's Philadelphia Eagles to participate in their annual "Flight Night" for fans. We had a street team working to sign fans up to win the Ultimate TLG8 Solution as well as games where fans could try their penalty flag tossing skills for a chance at an autographed football.
// MY TIME TO PLAY : BRYCE HARPER
MLB All-Star outfielder Bryce Harper highlights how he plays the game and prepares for greatness with his new Rawlings Heart of the Hide glove.
// BASEBALL YOUTH NATIONAL TOUR
The Baseball Youth Experience is the nation's premier traveling youth Fanfest tour! Four tours traveled the country and headed to the biggest and best youth baseball tournaments and World Series events.
Complete with games, contests, equipment demos, product samples, video games, free giveaways, player interviews for Baseball Youth Magazine and TV, speed pitch and much more, the Baseball Youth Tour is a key partner in Rawlings efftorts to reach young players.
// RAWLINGS GLOVE LOVE
#RawlingsGloveLove was a social media campaign surrounding MLB spring training and the Rawlings Pro Advisory Staff. Players from all over the league went to Twitter to express their love for their special mitts.
// SAK : NASHVILLE UNDERGROUND
The SAK Nashville Underground was a grass roots print and radio campaign to promote SAK's many job offerings in their SouthEast region.
// SAK : BUILDING A LEGACY
SAK Construction is an industry leader and one of America's fastest growing privately owned construction companies with a rich heritage despite being only a decade old. As the company embarks on their next decade we sat down with SAK founders Bob Affholder, Jerry Shaw and Tom Kalishman as they reflected on the company's proud history, thriving present and ambitious future.